Football analysis is often reduced to tactics. Formations, patterns of play, and technical actions dominate most discussions around the game.
Visiting clubs, I’ve found that this is only a small part of the development model. Real analysis is about understanding behaviour.
Over the past few years, I’ve spent time visiting football clubs and academies, speaking to coaches, analysts, and players, and sitting in on methodology sessions to understand how environments are built.
Why? To understand and observe how clubs work. For many people there is a thought that football analysis is about tactics.
It isn’t. It’s about understanding behaviour.
Recently I spent time with RCD Espanyol de Barcelona. They presented a number of sessions on their club methodology. Viewing the facilities, watching training and seeing the first team provided a unique perspective into the club, but it was the methodology session that brought it all together.
When you visit academy and training grounds, the thing that hits you is the facilities. The number of pitches, the technology, the gym equipment, the number of balls, cones, small goals, large goals. If you’ve been coaching and struggling for equipment then seeing all of this equipment that is available gets you thinking.
But for the analysts it’s not all about the equipment. One of the most interesting insights from spending time at academy environments is that clubs don’t just measure passes, duels, or positions.
How do players respond under pressure?
How do they react when they make a mistake?
How do they contribute to the team when they are not on the ball?
These are the details that sit behind performance.
They come from watching video properly, not just coding it. They come from conversations with players and staff. They come from understanding the environment the player operates in.
I’d looked at the data that was being captured, rows and rows of data. Hours of video. Game after game of video footage and GPS data. But this is just part of the picture. The key here is what happens after, it’s not just about the data.
It’s about how they measure how players act under pressure, how they respond to mistakes, and how they contribute to the team beyond the ball. To do this it’s about talking to players, to families. Watching video – not just analysing it.
Because football and life aren’t separate. The pitch just exposes it. It reflects what we are like as people. They also made it clear that this isn’t something you can judge in one moment.
Behaviour is tracked over time. Coaches are constantly observing how players react across sessions and matches. It builds into a bigger picture. One reaction doesn’t define a player, but repeated behaviours start to show patterns, and that’s where the real insight comes from.
The best clubs and academies build around this. At Espanyol, players are not only assessed on performance metrics. They are also measured against clear values such as commitment, resilience, and humility. These are reviewed consistently and linked to observable actions, not just ideas.
They define clear values like humility, commitment, and resilience, then track them week to week. For the players they need to reflect on these areas. It’s not just about providing some numbers for them to work with, it’s about providing context.
What does the data mean to them? How can they improve? What does this actually mean from a personal perspective? How can they improve? Not just from a football perspective, but as a person and a teammate?
And why would the club do this? Why go to this level of effort? Well, it’s not to punish players, but to understand them. If a player reacts badly to a mistake, shows poor attitude, or drifts away from the team, that gets noticed just as much as a misplaced pass.
Then it’s time to support the player. That support isn’t just a quick conversation after a game. It’s part of the structure. Players are reviewed regularly, and those discussions go beyond football.
Coaches are trying to understand what’s influencing behaviour, not just correcting it. That might involve looking at training clips, speaking to the player directly, or understanding what’s happening around them. The aim is to help the player develop, not just improve performance in the next match.
For anyone trying to break into analysis, this matters more than you think. You might be working on learning python, or improving your AI skills, but this isn’t everything. You need to understand people, leadership, and teamwork. Those are key in developing people and teams.
Clubs don’t just want someone who can code clips or build dashboards. They want people who can see the full picture. The context behind the data. The behaviours that explain performance.
Do you look at other teams and sports? When was the last team that you’ve read or looked at other sports, even business? How are teams formed? What is leadership? How do you deal with difficult people?
That’s where analysts start to stand out.
Watch what happens after mistakes. What became clear is that development isn’t linear. Players progress at different speeds, even in the same environment. Some adapt quickly, others take longer to respond to the demands placed on them. That’s why short-term judgement doesn’t work. Analysts and coaches need to look at progression over time, not just isolated moments.
Watch how players respond when the game changes. Watch how they interact with teammates in difficult moments. That’s where the real analysis starts.
Why is analysis important in football?
Analysis helps teams move beyond guesswork. It provides a clear picture of how players perform and interact. By looking at data and video, clubs can identify strengths, fix weaknesses, and make better decisions to improve both individual development and overall team results.
Why is there no such thing as a perfect football tactic?
Tactics are only one part of the game. Because football involves human behavior and unpredictable moments, no formation works perfectly every time. A “perfect” tactic fails if players can’t adapt to pressure, respond to mistakes, or work together in difficult moments.
Is football analysis just about data and coding?
No. While data is useful, real analysis is about understanding behavior. It involves watching how players react to pressure and contribute without the ball. Top analysts look for the context behind the numbers by observing patterns and speaking with players and staff.
How do clubs like RCD Espanyol measure player performance?
They look beyond technical actions like passing. They track values such as resilience, commitment, and humility over time. By observing how a player reacts to a mistake or a coaching session, the club builds a complete picture of their development as a person and an athlete.
What skills do you need to become a football analyst?
Technical skills like Python and AI are helpful, but they aren’t everything. You must understand people, leadership, and teamwork. Clubs want analysts who can see the “full picture,” explain the context behind the data, and understand what influences a player’s behavior on the pitch.
Why should football analysts track behavior over time?
Player development isn’t linear; everyone progresses at different speeds. Short-term judgment doesn’t work because one reaction doesn’t define a player. By tracking repeated behaviors across many matches and sessions, analysts can identify true patterns and provide better long-term support for the player.
Scott Hewitt has worked on football projects since the 90s, including developing digital interfaces for technical scouting and performance analysis platforms. Informed by visits to clubs across the UK and Europe, he has developed specialist training in football data and analytics.
With an extensive background in Learning and Development, Scott works worldwide to deliver award-winning elearning. He has built a global library of over 800 courses in nine languages, focusing on accessibility and practical workplace training.
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