Level 1: How is Data Used in Football?

An introduction to performance data: where it comes from and what it’s for

This module is now available for an introductory price of £25 inc. VAT. This module demystifies data in football by explaining what it is, where it comes from, and what it’s used for. It also provides simple definitions of some key data terms you might have heard.

A handy primer in the basics of football data, this module sets you up to learn data analysis skills for yourself in later courses. It’s also a good starting point if your ultimate goal is to understand advanced kinds of analysis, like statistical modelling.

The module rounds off by introducing the key platforms and tools analysts use to work with data, so you can explore them for yourself.

This module is CPD accredited.


This model is part of a Level 1 Qualification

This Course Includes:

Module Content

Who wrote this Module?

The information you’ll learn in this module was provided by a group of analysts with experience in the Premier League, the Women’s Super League, the Championship and the Bundesliga. You can visit our Experts page to see a selection of the analysts who have contributed to our courses.

Our award-winning content team worked closely with the analyst group to create a fully-interactive course based on their expertise. Our content team are not only football fans: we have years of experience creating digital learning for football professionals.

Who is it for?

Part of our Level 1 Introduction to Analysis in Football, this module is ideal for anyone new to data in football. It leads on from “What is Analysis in Football?” and prepares you for “Pathways into Football Analysis.” 

As a standalone module it’s the perfect starting point if you’re especially interested in the data side of analysis. Whether you’re a budding data analyst, a journalist looking to incorporate more stats into your work or a coach who wants to reap the benefits of performance data, this module will point you in the right direction.

Ready to explore the exciting frontier of data in football?

Are you ready to see the future of football?


Once you’ve chosen your course, you’ll be taken to a web page where you can get started. You can take the course entirely in your browser. It’s made up of text pages with images, animations, interactive exercises and a final questionnaire. Audio narration will guide you through.

You can complete the course at your own pace. It’s yours for life, so you can revisit it whenever you want.

You can take the course entirely in your browser. You don’t need any other materials, but you might want to take notes on paper or on another device.

Our courses contain a lot of detail and hands-on interaction. This makes them difficult to use effectively on a phone or tablet. We recommend using your laptop or PC, with the largest screen you have access to.

We have done everything we can to make our courses accessible to those with visual, auditory and cognitive challenges. Please get in touch if we can support your learning in any way.

If you have any other questions…